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Journal Articles
‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (3): 214–231.
Published: 09 February 2023
Journal Articles
Exploring behavioral branding: managing convergence of brand attributes and vogue
Available to Purchase
Qualitative Market Research: An International Journal (2019) 22 (3): 344–364.
Published: 10 June 2019
