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Reza Marvi
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Journal Articles
Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
Available to Purchase
Qualitative Market Research: An International Journal (2024) 27 (4): 650–681.
Published: 16 April 2024
Journal Articles
Heritage destination love
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (2): 240–259.
Published: 04 August 2020
