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Journal Articles

Studying complex marketing phenomena: a multi-phase, multi-method qualitative market research framework

Open Access
Sarah Dodds, Nitha Palakshappa, Sandy Bulmer
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal 1–25.
https://doi.org/10.1108/QMR-11-2024-0222
Published: 14 April 2026
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Journal Articles

Contextualising brand consumption experiences: a multi-modal enabling technique

Available to Purchase
Sandy Bulmer, Margo Buchanan-Oliver
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2014) 17 (2): 151–167.
https://doi.org/10.1108/QMR-01-2014-0003
Published: 08 April 2014
View article titled, Contextualising brand consumption experiences: a multi-modal enabling technique
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