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Journal Articles

The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands

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Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai, Kerry Howell
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2024) 27 (5): 866–891.
https://doi.org/10.1108/QMR-01-2024-0016
Published: 15 July 2024
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Journal Articles

Dynamics of user-generated content and service failure recovery: evidence from millennials

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Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell, Serena Rovai
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2023) 26 (5): 600–631.
https://doi.org/10.1108/QMR-08-2022-0124
Published: 28 July 2023
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