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Journal Articles

Champagne purchasing: the influence of kudos and sentimentality

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Anne‐Louise Morton, Cheryl Rivers, Stephen Charters, Wendy Spinks
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2013) 16 (2): 150–164.
https://doi.org/10.1108/13522751311317567
Published: 29 March 2013
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Journal Articles

Tasting as a projective technique

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Simone Pettigrew, Stephen Charters
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2008) 11 (3): 331–343.
https://doi.org/10.1108/13522750810879048
Published: 13 June 2008
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