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Journal Articles

Crunchy moms as ideological pioneers: the negotiation of natural motherhood and consumerist ideology through crunchy mom discourse on TikTok

Adrienne E. Foos, William Magnus Northington
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2025) 28 (5): 965–986.
https://doi.org/10.1108/QMR-04-2025-0078
Published: 09 October 2025
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Includes: Supplementary data
Journal Articles

Do gambling game choices reflect a recreational gambler’s motivations?

Andrew Lindridge, Sharon E. Beatty, William Magnus Northington
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2018) 21 (3): 296–315.
https://doi.org/10.1108/QMR-10-2016-0093
Published: 11 June 2018
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