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Keywords: Agricultural products
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Journal Articles
Longitudinal attitude surveys in consumer research: A case study from the agrifood sector
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (3): 260–278.
Published: 12 June 2009
... to conduct retrospective longitudinal research (e.g. Featherman, 1980). © Emerald Group Publishing Limited 2009 Attitude surveys Consumer behaviour Agricultural products Market research Attitude surveys are a popular means of gathering market research data relating to a wide range...
