..., but tend to cluster in Australia, the UK and the USA. This paper analyses six fatshionista blogs written over a two‐year period by one group and five individual female fat activists, ranging in age from 24 to 38, who play a significant role in the Australian fat activism movement. Whilst medicalised...

... of Champagne consumers in Australia. Australia is an interesting market to investigate Champagne purchasing because it is the ninth largest national market for champagne (CIVC, 2010), although its population is much smaller than most other top‐ten countries, and it has local production of sparkling wines...

... The benefits of the NGT were researched in a literature review. After this, qualitative research among research practitioners who have used the technique in Australia was conducted. One focus group of five researchers and three in‐depth interviews were conducted. Some of these responses are presented verbatim...

.... Australia has one of the most respected franchising sectors in the world (Terry, 1996), yet it is not immune from conflict or disputation. The sector has grown rapidly since the 1980s and now comprises some 1,025 business format franchise systems (Frazer et al., 2010). With a population of almost...

... 2009 Relationship marketing Qualitative methods Leisure activities Australia The use of multiple data sources can provide the case study researcher with a richer set of data and promote the transferability of the study's findings (Lincoln and Guba, 1985 ; Yin, 1994). The process...

... alcohol levels were chosen to avoid over stating. Alcoholic drinks Consumer behaviour Social norms Australia Research methods Gap analysis To date observation as a method of collecting data in consumer behaviour research continues to be undervalued with researchers preferring surveys...

.../methodology/approach A total of 21 depth interviews were conducted in informants' homes in Sydney, Australia. Informants consisted of males in the mature end of their working life. Age ranged from 49 to 60 years. The interview guide was designed to capture multiple aspects of self‐concept, lifestyle...

... of quality they focus on. Design/methodology/approach The study used focus groups (including wine tasting as a stimulus) and individual interviews to elicit data. Wine drinkers across Australia were informants for the study. Findings There appears to be a relationship between involvement level...

... who had worked or studied overseas, or expatriates residing in Australia, participated in a qualitative research study. Analysis was an iterative process involving textual interpretation of interview transcripts and photographs supplied by informants. Findings Support is found for Thompson...

...‐American community. Upon its arrival in Australia the shared meaning of FUBU has grown to incorporate the Aboriginal community. Upon further questioning, KT revealed he is aware of the original interpretation, but justifies his appropriation of the meaning of the brand through an alignment with the African...

... three Australian states (Western Australia, New South Wales, and Victoria). Findings The men and women interviewed accepted that pubs are still male‐dominated domains. At the same time, they regarded pubs to be iconic of Australian culture. The findings suggest that consumption locations can...

... is provided in Table I . Four major differences were noted: © Emerald Group Publishing Limited 2005 Focus groups Relationship marketing Employee relations Australia Because of the lack of consistency between the marketing and non‐marketing literature in regard to some...

... and academics. © MCB UP Limited 2002 Communications technology Small‐ to medium‐sized enterprises Data transmission Focus groups Australia While the marketing literature is comfortable discussing the adoption of new technology among small‐ and medium‐sized enterprises (SMEs), the latest...

... advertising self‐regulatory programs in Australia has reopened the 20 year‐old debate that has taken place in the leading academic and business journals concerned with improving the effectiveness of such regulatory systems. One of the key changes in this area is the increasing dominance of the rival...

... or disconfirm existing theory. This choice of Australia and Asia can be justified because there has been little research about relationships in the international marketing of goods and services between these two areas (Styles and Ambler, 1996), unlike in Europe where IMP researchers have investigated...