...Anubhav Tiwari; Payel Das; Ritesh Kumar Dubey; Tavleen Kaur; Saurabh Kumar Dixit; Santanu Mandal Purpose This paper aims to explore the challenges faced by start-ups during COVID-19 and highlight solutions for catering to the new-normal consumer behaviour. The study accounts for 15 deep-tech start...

...Zahy Ramadan; Maya Farah; Ibrahim Abosag; Alaa Sleiman Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the key debate that rose...

...Ashley Deutsch; Ashton Mouton Purpose This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from extant literature and use it to understand how brands shape consumers’ behavior...

... tools. To refine marketing strategies designed around influencers, understanding the limitations, in the context of COVID-19, is crucial. 03 11 2021 19 01 2022 09 03 2022 23 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only...

...Muhammad Naeem Purpose The use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances information exchange in a global society, therefore customers are uncertain and not in a better position...