... exclusion and institutional constraints, conditions frequently encountered by queer-feminist communities in the Global South. Examining a queer women-led intentional community – D Village – located in rural China, this study aims to illustrate how members strategically engage with platformised...

...Danqing Yu Purpose This study aims to conceptualize and explore a prevalent consumption pattern in China, coined as “auspicious consumption.” Despite China’s capitalistic development, rationality, a cornerstone of Max Weber’s capitalist ethos, is not universally evident in economic activities...

...Liang Ding; Gianluca Antonucci; Michelina Venditti Purpose This study aims to explore the impact of artificial intelligence-powered personalised recommendations (AI-PPRs) on user engagement, browsing behaviour and purchase intentions on TikTok (Douyin in China), focusing on how...

...., 2011). Furthermore, obtaining market knowledge for value creation (Zahra et al., 2000) is difficult. The EM concept can, thus, offer insights into the international behaviours of born globals engaging in the psychically and institutionally distant market of China. While the study of EM...

... of the interviews. Practical implications Guide foreigner researchers and managers on how to conduct interviews in China. Social implications The context matters, and only with a specific approach some can perform well and achieve the interview objectives. Doing so, the researcher or practitioner...

...Dr. Yuri Seo; Jingyi Duan; Nikhilesh Dholakia Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the displays...

... history. Findings – This study provides insights into how fashion develops when radical economic and social shifts result in a discontinuous rather than continuous fashion evolution. In China, it can be seen that these radical ideological shifts had discontinuous effects on notions of beauty and how...

... and domestic flagship brand stores have flourished in China, cultural propriety of these stores includes a host of physical design cues that must mesh with the local culture's sensibilities and the brand's provenance. To translate the retail brand ideology into customer‐centric meaning is challenging...

.../methodology/approach The current study focuses on the body and spirit. Self‐reflective empirical narratives from China and India evidence interpretive findings that suggest that crystallization help us to create an emic understanding of those studied and affirms our commitment to them. Findings...

... of this paper is to identify critical incidents from China and India, and use theoretical concepts from buyer‐supplier literature to explain the outcome success or failure. Design/methodology/approach The paper uses the critical incident technique to capture retail buying decisions that resulted in either...

...Marylouise Caldwell; Paul Henry; Giana M. Eckhardt; Anders Bengtsson Purpose This paper and accompanying film demonstrate the techniques of using scenarios, breaching expectations, and using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China...

... on Chinese adolescents' engagement in social comparison of material possessions. © Emerald Group Publishing Limited 2008 Influence Mass media Celebrities Consumer psychology Social roles China Social comparison has been an important concept in the study of how consumers process...

... and the ongoing economic transitions. Design/methodology/approach Foreign producers have little knowledge about the internal operations of China's chain stores. As China's markets open to the world, an understanding of the ways in which retailers and suppliers interact in China – especially the ways in which...

... is large enough to include sufficient numbers of marketing decisions in diverse areas and various sources, it will help provide a comprehensive perspective on individual small firms and also facilitate triangulation. © MCB UP Limited 1999 China Hong Kong Marketing management Marketing...