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Keywords: Community relations
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Journal Articles
How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana
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Qualitative Market Research: An International Journal (2020) 23 (4): 933–960.
Published: 05 February 2020
...Maria Palazzo; Linda Deigh; Pantea Foroudi; Alfonso Siano Purpose This paper aims to explore the relationship between community relations (CR) and the concept of place branding (PB) by analysing several companies in a developing sub-Saharan country – Ghana, and developing a framework that links...
