Keywords: Competitive advantage
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Journal Articles
Qualitative Market Research: An International Journal (1998) 1 (3): 145–155.
Published: 01 December 1998
... easily occur during non‐directive interviews, was avoided. The benefits of personal in‐depth interviewing (Birks, 1995; Wright, 1993) helped in establishing personal rapport between interviewer and interviewee. © MCB UP Limited 1998 Competitive advantage Drinks industry Greece Market...

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