... 10 11 2025 04 02 2026 05 05 2026 25 06 2026 30 06 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Made in China Country-of-origin TRA Cognitive country image Affective country image Consumer behavior...

... intelligence Consumer behavior Value-based framework Upon examining previous studies, it is found that the number of articles on the use of digital technologies in the fashion industry is relatively low compared to other sectors. Furthermore, while some articles focus on AR, others on AI or some...

... only Brand boycott Consumer behavior Political consumerism Social media Consumption decisions have evolved beyond consumer satisfaction with brand/product performance. Contemporary consumers now strive to support brands that align with their values and avoid brands that conflict...

...Mona Mrad; Maya Farah; Nour Mehdi Purpose The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study conducted 27 in-depth interviews...

...Kátia Eloisa Bertol; Patricia Liebesny Broilo; Lélis Balestrin Espartel; Kenny Basso Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context. Design/methodology/approach Through...

... Licensed re-use rights only Extended self Innovation Consumer behavior E-books Self-concept Printed books E-books continue to surge in both sales and popularity. According to Statista (2015) , analysts predict that e-books will be an over eight-million-dollar industry in the USA alone...