...-PPRs, integrating theoretical insights to examine the interaction between AI-PPRs and consumer behaviour on short video e-commerce platforms. This study builds upon the EVT (Eccles, 1983 ; Eccles and Wigfield, 2002 , 2020), which explains the motivational factors driving consumer behaviour...

... and descriptive analyses. The literature was selected using the PRISMA framework. Findings Recent research in consumer behaviour has found that too many choices can be detrimental to decision-making. This paper reviews the development of choice overload literature, methodologies used by researchers to study...

... attaches to the brands and products available on the market. The results contribute to the growing body of knowledge on consumer culture theory and consumer behaviour related to pursuing belonging. In their work, Arias and Otnes (2016 , 2017) give special relevance to arguing that belonging...

... theoretical lenses, psychological reactance and system justification theories are invoked to understand and explain consumer behaviour. Findings Motives for online shopping are quite different in a restrictive society. The definition of utilitarian motivations in online shopping is developed to reflect...

...Grace J. Ambrose; Juan (Gloria) Meng; Paul J. Ambrose Purpose This study aims to address the following questions: What is enduring about consumer behavior on social media given that digital and social media (DSM) technologies change rapidly? Why do millennials use social media to the extent...

... in isolation, or considering the interrelationship of the above factors. The determinants of brand behavior analyzed in this study can be further explored broadly with the consumer value and lifestyle management. Consumer behaviour Brand co-creation Behavioural branding Brand literacy Vogue Brand...

... Limited Licensed re-use rights only Consumer behaviour Shopping behaviour Multichannel shopping Shopping well-being Shopping plays a big part in people’s lives; seldom can it be avoided completely, it takes time and effort and usually results in financial outlay. Given the ubiquity...

...Tiffany Winchester; John Hall; Wayne Binney Purpose – This study aims to specifically focus on the lower-involvement young adult voters within the Australian compulsory voting context. It explores voters’ political decision-making by considering the influence of the consumer behaviour theory...

... perspective to the social phenomenon of reference group dynamics in consumer behaviour. Design/methodology/approach – Twenty face-to-face interviews were conducted utilizing a naturalistic research study design. The interviews took place in the participants’ homes, and participants were asked to create...

... that dissatisfaction can lead to a change in consumer behaviour such as complaints, negative word‐of‐mouth (WOM), or brand switching (Gruber et al., 2006 ; Zeithaml et al., 1996). Lee et al. (2009) describe this as experiential avoidance where brands fail to meet consumer expectations...

... in the last month?” A general screening question was deemed appropriate as the researchers did not want to lead the participants in any way. © Emerald Group Publishing Limited 2013 Consumer behaviour Internet Social networking sites Women Influence Narratives Online shopping...

... behaviour of men and women in the following way: Thanks to alcohol I found it so much easier to socialise with a large group of my girlfriend's friends, I didn't feel uncomfortable although I knew only two people (D2). Poland Undergraduates Women Alcoholic drinks Consumer behaviour Alcohol...

... competition. © Emerald Group Publishing Limited 2013 Competition Cooperation Grounded theory Retail Shopping Women United States of America Consumer behaviour Social interaction Competition is a prevalent aspect of life. Shopping and other consumer behaviors are no exception...

... if brand name influenced his purchase, Nick replied: © Emerald Group Publishing Limited 2013 Branded underwear Consumer decision making Involvement Product choice Consumer behaviour United States of America Men's underwear is currently a rapidly growing product category...

...‐in‐use Consumer behaviour Corporate image Branding strategy Time dimension In other words, individuals may in practice be subconsciously viewing the world about them through a long outdated prism, and allowing past images to influence the way in which they interpret present experiences...

... greater emphasis on kudos and sentimentality in their marketing campaigns; additionally cultural issues could affect how the two factors operate in different markets. Originality/value Kudos and sentimentality have not been previously emphasised in the wine consumer behaviour literature. In the next...

... of globally‐oriented intellectual discourse (Spivak, 2008) and of research on markets and consumers (Cayla and Eckhardt, 2008). When undertaking marketing or consumer behavior research in Asia, qualitative methods are severely underrepresented. Whether it is Western researchers conducting cross‐cultural...

.... The research project has been designed in three stages: the first stage elicited thenature of relationships between consumer, brands and social groups; the second stage was concerned with differentiating consumer behaviour and segmentation patterns in the various stages; finally, the last one conceptualized...

... Limited 2012 Canada Choice tactics Satisfaction Evaluation Value orientation Fresh potato Consumer behaviour Customer satisfaction The potato has been an important source of nutrition for Canadians since the turn of the nineteenth century. According to statistics from Agriculture...

... et al., 2008 ; Worchel and Teddlie, 1976). Customer density Retailing Consumer behaviour Social influence The notion of an inverted U‐shaped relationship between customer density and consumer outcomes implies that the presence of a moderate number of other shoppers has positive...