...Angela Bargenda Purpose The purpose of this paper is to critically examine the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by satisfying aesthetic, social and cultural standards. Design/methodology/approach To explore...

...Marwa Tourky; Pantea Foroudi; Suraksha Gupta; Ahmed Shaalan Purpose This study aims to revisits the meaning of corporate identity (CI) in practice to identify its key dimensions and the interrelationships between them and to provide insights on how to operationalize the construct. Design...

...Jane Brown; Anders Wäppling; Helen Woodruffe-Burton Purpose The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI). Design/methodology/approach Following observational research, the paper presents...

...Mohammad M. Foroudi; John M.T. Balmer; Weifeng Chen; Pantea Foroudi Purpose How organizations view, value and manage their place architecture in relation to identification and corporate identity has received little research attention. The main goal of this paper is to provide an integrative...

... factors in the success of enterprises and small businesses in competitive markets. © Emerald Group Publishing Limited 2007 Entrepreneurialism Corporate identity Corporate branding Small to medium‐sized enterprises As we progress through the twenty‐first century, organisations – small...

.... 487). © Emerald Group Publishing Limited 2007 Small to medium‐sized enterprises Corporate image Marketing strategy Corporate identity Corporate branding How an organisation's brand is perceived internally by employees can impact directly on the external image and brand...