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Keywords: Customer service management
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Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (4): 404–427.
Published: 04 September 2009
... relations Customer service management Communication technologies Organizational change Customer relationship management (CRM) involves direct customer interaction and use of customer data for enhancing relationships with the customer. The importance of building such relationships has elevated CRM...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (3): 203–224.
Published: 01 July 2006
... established with aspects of general management. Yang‐Im Lee can be contacted at: yang‐im.lee@rhul.ac.uk © Emerald Group Publishing Limited 2006 Customer service management Internet Marketing intelligence Qualitative research The body of marketing knowledge has continued to grow...
