...Eva Zellman; William Kaye‐Blake; Walt Abell Purpose The research aims to investigate consumer decision‐making strategies using quantitative and qualitative methods. Two decision theories are contrasted: neoclassical theory proposes compensatory and optimising strategies with complete information...

... the shopping rituals passed down from generation‐to‐generation and the derived construction of meaning within the family. © Emerald Group Publishing Limited 2010 Family Decision making Shopping Consumer behaviour Mexico Video footage to support the content of this article is available...

... consumers buy OF by exploring consumers' motivations and decision‐making process, and digging into consumers' trust orientations with regards to OF. Design/methodology/approach In‐depth interviews are conducted and data collected are analyzed using content analysis. Findings Results indicate...

... research (i.e. descriptive modelling using face‐to‐face data collection methods) in marketing. After all, not only are normative models – developed from observation of practice – useful inputs to the formulation of competitive strategy to executives in an appropriate decision‐making mode, but they also...

... highlights a concept of importance to both consumers and marketers, which has previously been largely overlooked or only implicitly referred to. © Emerald Group Publishing Limited 2007 1. By examining the consumer decision‐making strategies actually used, and the hypothetical strategies...

...Christine Vallaster; Oliver Koll Group decisions have taken a prominent part in strategic decision making but managerial research still lacks techniques to study these interpersonal processes comprehensively. Assuming that efficient decision making depends on shared cognitive structures within...

...Ken Grant; Audrey Gilmore; David Carson; Richard Laney; Bill Pickett Considers how to research small and medium‐sized enterprise (SME) entrepreneurs’ decision making in the context of their own environment, in order to reach some in‐depth understanding of such phenomena. Previous work has called...

..., and refer to those qualities of information perceived by managers to be “useful” to facilitate their decision making. Drawing on empirical results from three sets of literature and from studies of information systems design (particularly management and accounting information systems design), the authors...

... Limited 2000 Entrepreneurship Decision making Focus groups Focus groups are often seen as a means of eliciting consumer preference. The historical development of this technique is attributed to two social scientists, Robert Merton and Paul Lazarsfeld, who developed the technique...

...Christina Kwai Choi Lee; Roger Marshall Many consumer behaviour researchers have concluded that using self reports in the measurement of influence in family decision making may provide data which is not reflective of actual influence among family members. This suggests the need for different...