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Keywords: Digital technology
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Journal Articles
Digital technology and marketing management capability: achieving growth in SMEs
Available to Purchase
Qualitative Market Research: An International Journal (2017) 20 (2): 230–246.
Published: 10 April 2017
...Pantea Foroudi; Suraksha Gupta; Alireza Nazarian; Marta Duda Purpose The purpose of this study is to evaluate the relationships between digital technology, tangible/intangible assets and marketing capabilities to gain more insight into the factors related to small- and medium-sized enterprises...
Journal Articles
Digital technologies are re‐shaping our brains: What are the implications for society and the research industry?
Available to Purchase
Qualitative Market Research: An International Journal (2012) 15 (3): 328–346.
Published: 08 June 2012
...Sheila Keegan Purpose Digital technologies have already changed the way we live and work. However, there has been limited exploration and discussion about the long term effects of such technologies on our brains and, in particular, how we think. The purpose of this paper is to address the impact...
