.... The full and active participation of the Comando Matico informed the discourse analysis by ensuring Indigenous knowledge, and worldviews were infused throughout the process. Findings The authors foreground how Indigenous spiritual beliefs act as a force that imbues the knowledge and practice of health...

... Mixed methods Discourse analysis Laddering technique Atlas.ti Netnography As shown by Barger et al. (2016) in their seminal literature review of consumer engagement in social media, the concept has been dimensionalized in terms of antecedents and consequences in quite varied...

..., a condensed presentation of netnography employing critical discourse analysis (CDA) is provided. Findings A netnography fused with CDA suggests a reflexive process in which a range of sociocultural tensions in the globalization process of KPC dynamically hybridize and transform into new cultural tastes...