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Keywords: Drinks industry
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Journal Articles
Qualitative Market Research: An International Journal (1999) 2 (2): 92–102.
Published: 01 August 1999
... on the use of such a sampling unit as a way of understanding processes of change mainly driven by interaction amongst groups of interests. © MCB UP Limited 1999 Drinks industry Economic conditions Marketing research Networking Networks Sampling The sampling unit adopted was the issue...
Journal Articles
Qualitative Market Research: An International Journal (1998) 1 (3): 145–155.
Published: 01 December 1998
... easily occur during non‐directive interviews, was avoided. The benefits of personal in‐depth interviewing (Birks, 1995; Wright, 1993) helped in establishing personal rapport between interviewer and interviewee. © MCB UP Limited 1998 Competitive advantage Drinks industry Greece Market...
Journal Articles
Thinking the thoughts they do: symbolism and meaning in the consumer experience of the “British pub”
Qualitative Market Research: An International Journal (1998) 1 (3): 132–144.
Published: 01 December 1998
... the thoughts they do” about managerial developments of this distinctly social phenomenon. © MCB UP Limited 1998 Brands Consumer behaviour Drinks industry Experience Post‐modernism Symbolism To appreciate and approximate the tacit knowledge of consumer behaviour, we must realize...
