... by participants. Design/methodology/approach The findings of this research are based on an exploratory qualitative study conducted in France and Czechia. Data were collected by means of in-depth interviews with e-commerce users. Findings The weak framing of the peer-to-peer transaction serves as a barrier...

... between AI-PPRs, user preferences and social influences. The findings provide practical implications for companies aiming to optimise personalised recommendation algorithms and enhance user engagement, thereby facilitating business growth in the dynamic short video e-commerce market. In this framework...

...Zahy Ramadan; Maya Farah; Ibrahim Abosag; Alaa Sleiman Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the key debate that rose...

... Europe Channel relationships Vertical marketing systems E‐commerce Motor industry The Internet has made a whole range of new markets accessible to trading companies and the converse is also true – never has the active customer had more opportunity to buy or select source of supply. A lot...