... (Kahneman, 2000 ; Bergeron et al., 2008), but especially at the most emotionally charged moment of the experience (Kahneman, 2000). In this case, emotions are the most important factor when it comes to making future decisions. Today’s consumers expect a more emotional experience (Bronner...

... such as “(the products) are pretty” (Stephanie, 63). In general, emotionally laden hedonic aspects were expressed by multiple participants several times, and it was evident that luxury was perceived to generate an emotional boost: (O)ne becomes happier and more content with one self […] a kind of general well-being...

.... Participants indicated that a process occurs whereby a range of relevant tangible attributes is used to determine perceived quality, and if these provide initial satisfaction, then there is a greater chance that intangible attributes, which are highly emotionally charged (e.g. trust, familiarity/comfort...

... of the environmental factors. Indeed, in spite of the limited number of the individuals relied upon for the study, the images that were stuck on paper were enriching and made it possible to explain what evokes for the consumer the concept of “ideal store”; his feelings or his hidden emotions. Practical implications...