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Keywords: Experience-dominant logic
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (4): 650–681.
Published: 16 April 2024
... journey. 25 05 2023 01 11 2023 14 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Dominant logic Experiential marketing Customer journey Customer experience Experience-dominant logic Getting the logic underpinning...
