... financial services institutions, Provider XYZ, with independent financial advisers and customers. Findings The findings confirm that the synergy effect, lack effect, competition effect and by-pass effect exist in the triadic relationship. The findings also acknowledge that the state of the relationships...

... 2016 22 06 2016 13 09 2016 29 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Referrals Customer engagement Financial services Customer-to-customer Customer-to-customer (C2C) interaction is a fast-growing area...

... and may deliver value in the future marks a shift in marketing practice (Bolton et al., 2004) to a proactive strategy. Several informants referred to a group of customers who seek the best price for their financial services and who will switch banks to gain a better rate or price. The addition...

...Tim John Hughes E‐commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been developed, from a series of in‐depth...

...Jillian Dawes; Reva Berman Brown Postmodern conditions and re‐evaluations of marketing theory are prompting a re‐consideration of marketing strategies and methodologies. This paper is concerned with research issues arising from these changes and uses the case of retailing financial services...