... in order to improve their tourism product. The existing ski centers and destinations are crucial for the ongoing development of winter tourism in Greece. Design/methodology/approach The study is exploratory in nature and data were collected by carrying out semi‐structured in‐depth interviews with key...

...Fotini Theodorakioglou; Len Tiu Wright This paper reports on research into the Greek drinks market with the comparison of the marketing strategies of a sample of indigenous Greek and foreign companies, the latter with subsidiaries operating in Greece. The methodology employed was a qualitative one...