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Keywords: Illusion of control
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 296–315.
Published: 11 June 2018
... is a function of one’s personal motivations or simply a desire to gamble in general, regardless of game choice among recreational gamblers. The purpose of this study is to explore this theme by considering “illusion of control” where luck and skill may moderate gambling motivation. Design/methodology...
