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Keywords: Inductive methods
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (2): 128–150.
Published: 08 April 2014
... groups. © Emerald Group Publishing Limited 2014 Communication Stakeholders Case study research Brand knowledge Brand meaning Inductive methods The opening example in The Tipping Point (Gladwell, 2002) describes brand meaning dynamics for Hush Puppies shoes. Prior to 1995...
