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Keywords: Italy
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Journal Articles
Challenges in Italian wine routes: managing stakeholder networks
Available to Purchase
Qualitative Market Research: An International Journal (2016) 19 (2): 204–224.
Published: 11 April 2016
... groups and facilitate collaboration), this article uses a qualitative approach, based on semi-structured interviews of 20 informants working in three different wine routes in Italy. Analysis of data is carried out to highlight the similarities and differences between the wine and tourism (including...
