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Keywords: Kristeva
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (1): 39–62.
Published: 08 January 2018
...George Rossolatos Purpose This paper furnishes an inaugural reading of abjective consumption by drawing on Kristeva’s psychoanalytic theory of abjection within the wider terrain of consumer cultural research. It offers a conceptual framework that rests on three pillars, viz. irrationality...
