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Keywords: Marketing intelligence
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Journal Articles
Qualitative Market Research: An International Journal (2008) 11 (4): 443–445.
Published: 05 September 2008
...‐research.co.uk, web site: www.turnstone‐research.co.uk Hy Miriampolski . Ethnography for Marketers . Sage , 2006 . 252 pp. , ISBN: 0‐7619‐6947‐0 (paperback) Ethnography Marketing Marketing intelligence Ten years ago ethnographic and observational researches were relatively...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (3): 203–224.
Published: 01 July 2006
.... It is envisaged that marketing researchers will work more closely with marketing intelligence officers and marketing strategists in order to actively harness the benefits associated with the internet; engage more fully in regional, national and international research projects; and provide assistance to those...
