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Keywords: Motivation disposition theory
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 296–315.
Published: 11 June 2018
.../approach This study applies two motivation theories, hedonic consumption theory and motivation disposition theory, and examines heuristic perspectives related to gambling. Three stages of qualitative data collection were undertaken. Findings The findings indicate that for recreational gamblers, gaming...
