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Keywords: Multiple case study approach
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Journal Articles
How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (4): 933–960.
Published: 05 February 2020
... the selected concepts together. Design/methodology/approach The paper provides an analysis based on a multiple case study approach, with an interpretivist analysis of secondary and primary data derived from archival documents and in-depth interviews of corporate social responsibility (CSR) and brand...
