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Keywords: Music
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (1): 145–160.
Published: 12 January 2015
...Luke Greenacre; Lynne Freeman; Jared Filby; Taryn Ostrovsky Purpose – The purpose of this article is to use an extended model of self to understand the consumption of music and similar entertainment products. Design/methodology/approach – In-depth interviews using experts within the music...
Journal Articles
Qualitative Market Research: An International Journal (2000) 3 (1): 27–37.
Published: 01 March 2000
...Avi Shankar Reports on the use of subjective personal introspection. Offers a brief overview of subjective personal introspection and then describes the technique used to inform an ongoing piece of research that is being conducted into popular music consumption. Concludes by assessing...
