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Journal Articles
My-music my-self
Available to Purchase
Qualitative Market Research: An International Journal (2015) 18 (1): 145–160.
Published: 12 January 2015
... of specific performances that reflect the preferred aspect of their extended self. It is found higher order consumption needs are an integral part of the extended self, and form an important basis for consumption decisions. Of particular importance is the reflection of the self that assists others...
