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Keywords: Networks
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Journal Articles
Entrepreneurial marketing and born global internationalisation in China
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (2): 202–231.
Published: 09 April 2018
...Svante Andersson; Natasha Evers; Gabriela Gliga Purpose This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the network theory of small firm internationalisation, this study...
Journal Articles
Challenges in Italian wine routes: managing stakeholder networks
Available to Purchase
Qualitative Market Research: An International Journal (2016) 19 (2): 204–224.
Published: 11 April 2016
... the concept of “boundary objects” (a concept traditionally applied to the study of innovation) to the analysis of wine routes and provides further theoretical and managerial insights concerning networking between wine and tourism sectors, taking a supply-side perspective. Ilenia Bregoli...
Journal Articles
Issue‐based nets: a methodological approach to the sampling issue in industrial networks research
Available to Purchase
Qualitative Market Research: An International Journal (1999) 2 (2): 92–102.
Published: 01 August 1999
...Carlos Melo Brito Connectedness is a central characteristic of industrial networks with significant methodological implications. One of the most important implications has to do with the choice of the sampling unit. This paper introduces the concept of an issue‐based net and suggests its use...
Journal Articles
A guide to the qualitative research process: evidence from a small firm study
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Qualitative Market Research: An International Journal (1999) 2 (2): 59–70.
Published: 01 August 1999
... and inductive analysis experienced by the author. In so doing, it demonstrates the value of using such an approach when undertaking small firms research. Consideration then of what is currently known and understood about small firm networks suggested that a positivist approach has encouraged...
Journal Articles
The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs
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Qualitative Market Research: An International Journal (1999) 2 (2): 71–81.
Published: 01 August 1999
... their personal contact networks over the life cycle of an enterprise. Draws on the relevant literature to provide a contextual setting for the research. The research approach adopted is largely inductive and it resulted in the emergence of a theoretical model of network evolution for owner‐managed...
