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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (2): 225–240.
Published: 11 April 2016
..., employee voluntarism, projects and partnerships. Philanthropy forms part of largely ad hoc CSR actions by firms. The study also finds that philanthropy is not merely a desired function of the CSR pyramid but an essential one. Practical implications This research imparts increased understanding...

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