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Keywords: Purchase intention
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Journal Articles
Establishing psychological relationship between female customers and retailers: A study of the small- to medium-scale clothing retail industry
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Qualitative Market Research: An International Journal (2020) 23 (3): 471–501.
Published: 06 February 2020
...Dilini Edirisinghe; Alireza Nazarian; Pantea Foroudi; Andrew Lindridge Purpose The purpose of this qualitative study is to investigate how young female customers establish psychological relationships with small- to medium-scale retail stores over time forming purchase intentions, actual purchase...
