... there is an increasing scholarly demand for studying immigrant entrepreneurship from a qualitative perspective, quantitative research has traditionally dominated this field (McElwee and Atherton, 2005). More recently, Vershinina and Cruz (2021) emphasised the need for ethnographic approaches to be incorporated...

... field were used to penetrate the private worlds of musical theatre enthusiasts. Multiple qualitative analytic techniques were used to explore the different aspects of the self underlying music consumption. Findings – Repeated exposure to musical theatre allowed subjects to refine their consumption...