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Keywords: Recreational gambling
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 296–315.
Published: 11 June 2018
... examination of recreational gamblers’ motivations. Further quantitative examinations should be considered. Practical implications This research could be used by practitioners or researchers in better segmenting the casino recreational gambling market. Originality/value While many researchers have...

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