.... Corporate brand Corporate brand relationships Business-to-business Brand value Relationship initiation Relationship management In the following sections, we draw on researches on corporate branding in B2B marketing to develop the conceptual framework and propositions of the study...

...Ian Corner; Matthew Hinton Addresses variables in the implementation of software applications for aspects of customer relationship management (CRM) systems in medium‐sized organisations. The objective is to identify those variables that present the greatest risks to effective and successful...