...: “This child has a lot of new and expensive toys”; and, “This child does not have a lot of toys.” After drawing, children were personally interviewed to answer four questions associating material possessions with its social meaning and symbolic significance. Findings Analysis of drawings and interviews...

... marketing methods. Marketing Relationship marketing Small enterprises Entrepreneurialism Socialization The starting point for this paper was a conversation about marketing in small firms where the authors found they agreed with Hisrich and Peters’ (1992) comment that entrepreneurs often...

... by showing that, in attempting to understand the nature of networking in small firms, the researcher is in fact investigating the social as opposed to the natural world. The social world involves real‐life experiences and so to treat respondents as independent objects, “ignores their ability to reflect...

... that these businesses face particular difficulties in accessing finance. Relationship marketing Entrepreneurialism Socialization Finance This paper investigates marketing and entrepreneurship in a very distinct context: marketing to financial markets by cultural entrepreneurs in the music industry...

... research. Specifically, we use salesforce socialization as an example to illustrate how interactionist concepts from psychology can be effectively applied in salesforce research. The role of qualitative research in this context is explored. © Emerald Group Publishing Limited 2004 Psychology...