...: “This child has a lot of new and expensive toys”; and, “This child does not have a lot of toys.” After drawing, children were personally interviewed to answer four questions associating material possessions with its social meaning and symbolic significance. Findings Analysis of drawings and interviews...

... Entrepreneurialism Marketing Small enterprises Socialization Colloquially networking is a verb used to describe the initiation and sustenance of interpersonal connections for the rather Machiavellian purpose of tapping those relationships later for commercial gain (Iacobucci, 1996 , p. xiii...

.... This leads one to suggest that it may be useful to reconsider relationship marketing as a facet of entrepreneurship. Marketing Relationship marketing Small enterprises Entrepreneurialism Socialization © Emerald Group Publishing Limited 2004 Hisrich and Peters (1992) noted how each...

... finance. © Emerald Group Publishing Limited 2004 Relationship marketing Entrepreneurialism Socialization Finance This paper investigates marketing and entrepreneurship in a very distinct context: marketing to financial markets by cultural entrepreneurs in the music industry...

... research. Specifically, we use salesforce socialization as an example to illustrate how interactionist concepts from psychology can be effectively applied in salesforce research. The role of qualitative research in this context is explored. © Emerald Group Publishing Limited 2004 Psychology...