... using thematic analysis. Findings This study identified nine influencing sub-factors that were categorized under the three main sets of beliefs (factors), namely, attitudinal, normative and control beliefs. Originality/value This study attempted to shed light on the useful implications...

... who stayed in budget hotels and how pandemic has changed the expectations of its customer segment. Design/methodology/approach The current study uses netnography to examine customer experience of guests who stayed at budget hotels during the COVID-19 pandemic. A thematic analysis was conducted...

...Wilson Ozuem; Michelle Willis; Kerry Howell Purpose In this paper, the authors underpin thematic analysis with a philosophical and methodological dimension and present a nuanced perspective on the application of thematic analysis in a data-driven context. Thematic analysis is a widely used...

... was used. In all, 21 semi-structured interviews with senior executives in different banks were conducted to collect data. Data were analyzed through thematic analysis. Findings The results of this study suggest that privatization, technological shortcomings, legislative inefficiencies and deposit...

... Limited 2015 Brand image Political marketing Qualitative projective techniques Thematic analysis Projective techniques have been adopted by many disciplines to investigate personality and behaviour (Donoghue, 2000 ; Noble et al., 2007), desire (Belk et al., 2003...