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Keywords: TikTok
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (5): 965–986.
Published: 09 October 2025
...Adrienne E. Foos; William Magnus Northington Purpose The purpose of this paper is to understand an activist consumer subculture on TikTok – “crunchy moms,” and how they construct ideologies through negotiating tensions between societal ideals of motherhood and crunchy ideals and practices...
Includes: Supplementary data
Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 234–255.
Published: 11 December 2024
...Liang Ding; Gianluca Antonucci; Michelina Venditti Purpose This study aims to explore the impact of artificial intelligence-powered personalised recommendations (AI-PPRs) on user engagement, browsing behaviour and purchase intentions on TikTok (Douyin in China), focusing on how...
