...Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event. Design/methodology/approach The grounded theory approach was used. Findings Interpretations of the data suggest...

... marketers engage in networking. This study aims to address this gap by exploring how self-employed female services marketers build, use and value networks over the lifetime of their business. Design/methodology/approach In-depth narrative interviews were conducted with 26 self-employed women working...

...Dr. Yuri Seo; Mine Ucok Hughes; Giana Eckhardt; Karen Kaigler-Walker; Zelda Gilbert Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate that changes in fashion...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Dariusz Siemieniako; Krzysztof Kubacki Purpose The purpose of this paper is to investigate young female consumers' motivations and perceptions of their alcohol consumption in the context of the changing drinking culture among women. Design/methodology...

.../methodology/approach Narrative interviews were employed to gather data from Generation Y women. Analysis was conducted using inductive thematic analysis. Findings Two main themes emerged from the data: the importance of social media and the influence of the internet. Findings suggest social networks have...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Lynne Freeman; Susan Bell Purpose The purpose of this paper is to focus on the editorial content of monthly women's magazines and consider their role in facilitating the Christmas food rituals. Of particular interest is the extent to which the special food...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach This study employed the discovery‐oriented...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Lauren Gurrieri; Hélène Cherrier Purpose The purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to understand how females located outside of the normative ideal consume, express, challenge and resist “straight...

...Nancy J. Miller; Terry L. Besser; Sandra Sattler Weber Purpose The paper examines the building of a new business network by women apparel retailers operating in small Midwest US communities to better understand the network development process and the contributions to small business marketing...

.... Consumer research Research methods Women Team working Cross‐cultural studies Although interpretive research highlights the social construction of knowledge, the literature has tended to focus on relationships between researchers and the researched. As a result: We have not […] adequately...

...Helen Borland; Selina Akram Purpose Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper research is to ask whether this approach is relevant and appropriate to older women, who make up a large and growing segment of the market, and who...