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Keywords: nWOM
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (3): 337–360.
Published: 11 April 2022
... 18 02 2022 21 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Luxury Technology nWOM Consumer behavior Social media Mobile commerce WhatsApp The proliferation of digital technology has significantly changed the way...
