Keywords: AI-powered sentiment analysis
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RETRACTED: Redefining employer branding metrics: integrating Gen Z expectations and AI-powered sentiment analysis in the digital hiring landscape

Pallavi Priya Silveira, Naval Lawande
Journal: Strategic HR Review
Strategic HR Review (2026) 25 (2): 47–53.
https://doi.org/10.1108/SHR-07-2025-0066
Published: 12 September 2025
...Pallavi Priya Silveira; Naval Lawande Purpose This paper aims to explore how Generation Z’s unique expectations are reshaping employee value propositions (EVPs) and how AI-powered sentiment analysis provides real-time insights into employer brand perception. It identifies limitations...
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