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Keywords: Digital hiring
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Journal Articles
Journal:
Strategic HR Review
Strategic HR Review (2026) 25 (2): 47–53.
Published: 12 September 2025
... the intersection of Gen Z expectations, digital hiring landscapes and AI-powered sentiment analysis, proposing a dynamic approach to employer brand management. AI identifies emerging trends and sentiment shifts, acting as early warning systems for potential brand reputation issues (Zhang, 2024). Sudden...
