... relationship dimensions, such as attractiveness, source trustworthiness and self-disclosure, concerning social media interactions between celebrity endorsers and consumers that can further impact brand credibility and brand loyalty. Moreover, international celebrities have been evident in Philippine...

...Subarna Nandy; Neena Sondhi; Himanshu Joshi Purpose This paper aims to draw on the appraisal theory and the theory of self-brand congruence (SBC) to study the multidimensional emotion of brand pride. It conceptualizes and validates the relationship of brand pride with SBC, brand loyalty...

...Mauricio Santos; Walesska Schlesinger Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach Structural equation modelling was used to assess the proposed...

...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Brand love Brand attachment Brand loyalty Product involvement Amor a la marca Apego a la marca Lealtad a la marca...

...Minh T.H. Le Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between brand love and brand loyalty. Second, the study proposes modeling the mediation role of brand...

... attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Branding Brand love Brand loyalty Lovemarks Brand respect High-technology products Lovemark Respeto hacia la marca Amor a la marca...

... (CBE), which, in turn, paves the way for advancing consumer relationships with hospitality brands, as measured through brand loyalty. As such, this study serves to enhance existing insight into customer relationship management dynamics, with a particular focus on hospitality brands. Design/methodology...