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This article shows how scenarios provide a powerful methodology to identify, connect, and assess the critical strategic and knowledge uncertainties they inevitably contain within them, the seeds of any organization’s future marketplace opportunities. Although these two types of uncertainties are quite distinct, scenarios furnish a proven means for senior managers and others to surface and grapple with these uncertainties as a means not just to learn about plausible futures that may confront them but also to better understand the current and emerging competitive context. The outcome is the capacity to upgrade the quality of the inputs to all phases of strategy development and execution.
© Company
2003
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