... with a look at how the industry got to this point, the author describes what an on demand M&E business might look like, and provides a roadmap for M&E executives that can help them compete successfully in the on demand world. © Authors 2004 Entertainment industry Demand management...

... Demand management Assets management Value chain Corporate strategy In the years to come, traditional product‐centered strategies alone won’t stimulate the rate of growth companies have historically achieved. An alternative platform for driving significant, sustained new growth is demand...